cigarette_marketing_over_time_guided_notes.docx | |
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File Type: | docx |
* Describe how smoking has shaped and changed our society over time.
* Justify the laws and regulations that have been placed on advertising and using cigarettes |
* Apply the laws and regulations into their own awareness campaigns on a cigarette carton
*Critically analyse marketing campaigns and justify their effectiveness |
What's the difference now????
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Task: Watch the advertisements above. The first two videos are from the 1970s and earlier.
he following ads have aired in the last 2 decades.
As a class discuss what are the content differences and why these have changed their focus over the decades?
he following ads have aired in the last 2 decades.
As a class discuss what are the content differences and why these have changed their focus over the decades?
Legislations to reduce the # of Australian smokers
Advertising options have become increasingly limited for tobacco companies in Australia since the 1970s. The timeline below highlights some laws and regulations the Australian government have implemented to reduce the amount of smoking and the health issues you have recently studied. 1972: Health warnings on cigarettes. 1976: Tobacco advertising banned on radio and TV. 1987: Smoking banned on domestic flights. 1988: Smoking banned in public service workplaces and buses. 1990: Tobacco advertising banned in print media. 1996: Smoking banned on international flights. 2000: Smoking banned in NSW cafes and restaurants. 2001: Smoking banned in dining areas of NSW hotels. 2004: Smoking banned in all enclosed public places, workplaces, and shared areas. 2007: Smoking banned inside hotels and clubs. 2009: Smoking banned in vehicles with children passengers under the age of 16. 2013: Smoking banned within ten metres of children’s play equipment, outdoor public places, at all public transport stops and stations, in open areas close to public swimming pools 2014: Smoking banned in spectator areas at public sports grounds and other recreational areas in NSW. 2015: Using an e-cigarette in a car with a child under the age of 16 is banned |
Task: Using the information above, what has been discussed in class and your general knowledge, answer the questions in your exercise book. You can work with a partner if you like.
Q1) Explain why governments recognise the need for the bans but still allow cigarettes to remain legal?
Q2) Brainstorm other strategies that governments could employ to discourage smokers? Write 2 of these ideas into your exercise book.
Smoking in Australia @ a Glimpse
Who is most at risk of taking up smoking?
E-Cigarette Stats
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GENERAL FACTS
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How many School Students smoke?
In 2017, the overall rate of current smoking among Australian students aged 12 to 17 years was 5%.
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Since 1999, smoking rates among students have dropped by around two-thirds, as shown in the graph.